Launch of the new Cat® 424 Backhoe Loader

Gmmco Ltd and Caterpillar Inc launched the all-new Cat®424 on Wednesday, the 23rd of July 2021, in a grand online event. The event saw enthusiastic participation from numerous customers and industry insiders.

Talking about the Cat 424, Mr. V Chandrashekar, MD and CEO of Gmmco Ltd, said “The new 424 is an exciting product. The new 424 is a high-performance machine with a low cost of ownership. This makes the Cat 424 truly beneficial to you, our customers. The new engine, the fuel-economical 'Eco” mode, and comfortable cabin are some exciting features in our new Cat 424”

Mr. Prashant Harisingh Bisen, Senior VP - Construction of Gmmco Ltd said, “The new Cat 424 brings in a fresh design and numerous improvements for our customers. This high-performance Cat 424 machine offers more comfort to the operator, better fuel savings, robust engineered structures, and comes in multiple options. At Gmmco, we have positioned our expert service engineers close to our customers. We offer not only service but also superior experience through telematics, online parts sales and on-time service visits.”

Caterpillar leaders including Mr. Max Martin, Worldwide Sales & Marketing Manager (BCP), Mr. Amit Bansal, Director – Sales & Marketing (BCP) – India, Mr. Jerome Guilford, General Manager, Worldwide Backhoe loaders division and Mr. Matthew Cartwright, Marketing Manager, Worldwide Backhoe loaders division also shared their insights during the event.

The event was streamed live across multiple social media channels. Customers were thrilled with the machine and actively engaged with Caterpillar through the virtual auditorium and stands. The new Cat 424 is available for ordering now.